Welcome to the world of SOOO GOOD Lip Paint. Launched in 2016, SOOO GOOD Cosmetics is a cruelty-free line of vegan lip products that were designed to complement all skin tones, allowing you to play and slay with a variety of matte and glossy finishes. Enriched with the highest quality Italian ingredients and moisturizers, the richly pigmented liquid lipstick glides on smoothly providing an even distribution, precise lines, and exceptional matte finish with outstanding longevity.