Launched in 2016, SOOO GOOD Cosmetics is a cruelty-free line of vegan lip products that were designed to complement all skin tones, allowing you to play and slay with a variety of matte and glossy finishes. Enriched with the highest quality Italian ingredients and moisturizers, the lemon-tip applicator allows for even distribution and precise lines. Our goal is to create lippies that look SOOO GOOD everyone can’t help but notice.

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