l 21 Beautiful Shades l


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You probably look SOOO GOOD in your new lip color and we’d love to see! Share your #SOOOGOOD experience with us. Submit your video to us on Instagram to be featured on our website.


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December 2020

From the time we are children, we learn to identify colors with calendar holidays. For example, red, white and blue for the Fourth of the July, brown and orange for Thanksgiving, blue and silver for Hanukkah, red and green for Christmas.Opposite of each other on the...

November 2020

Read my lips: The best investment you can ever make is in yourself. Don’t let COVID steal your self-expression. If you don’t feel fully dressed without lipstick, why aren’t you wearing it? Shake that complacency. Take a minute and put some on for your next Zoom call. Apply your SOOO GOOD liquid lippies before you put on your mask to do your grocery run.


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