l 21 Beautiful Shades l

l Send Us Your Video l

You probably look SOOO GOOD in your new lip color and we’d love to see! Share your #SOOOGOOD experience with us. Submit your video to us on Instagram to be featured on our website.

l SOOO GOOD Instagram l

October 2018

Wow, it's officially fall. With fall, comes Halloween. We have some harvest-red and vampire-red colors most suitable for long, late-night adventures. Unlike blood, they won't drip, smear or transfer. Nothing spooky here.

September 2018

Summer has just ended - wow, that was quick. The end of seasons ring in new shades. Let's show our popular nudes some love again - Gabe, Kevin, Owen. To get the perfect shade of nude, you can also cocktail these colors to create a new, personalized shade.


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