Let’s be honest, just the mention of chapped lips has you puckering and unpuckering to see how bad yours are at the moment. We did it too! But if you ever wondered why your lips dry out when the weather changes from hot to cold, it’s mainly because lips don’t have oil glands. Without oil glands, lips are susceptible to dehydration…even more so when forced heat and dry air combine with wind and rough weather.

So what’s the solution? Let us give you a hint: It’s not always lip balm, especially when you want a pop of color. Did you know that the Italian formulation of our SOOO GOOD liquid lippies actually moisturizes lips with just one precise application? Learn something new every day, huh?!    

READ OUR LIPS: Saliva doesn’t hydrate lips! Most people lick their lips when they are dry because they think they are moisturizing them. Don’t do it! Licking just attracts more impurities around the mouth. Reach for a hydrating barrier instead. SOOO GOOD Lip Paints contain sunflower seed oil and jojoba oil, two vital ingredients that work together to prevent dryness. Sunflower seed oil helps retain moisture and contains vitamins A, B, D, E and omega 9 fatty acids. Jojoba oil forms a protective barrier over dry or chapped lips to lock in moisture and contains vitamin E, which is a natural anti-aging ingredient for reducing the appearance of fine lines and wrinkles.




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