February 2021

Read Our Lips

February 2021

Remember when you were in grade school and you’d go to the store with your mom and pick out boxes of cards and candy hearts to gift all your classmates with on Valentine’s Day? You’d decorate the envelopes with hearts for the boys you had crushes on, and you’d spend hours when you got home from school trying to decipher which of your crushes liked you back through the cards you received from them? Those were such innocent times!

Now you’re all grown up, and whether you’re spending Valentine’s Day with your significant other, your best girlfriends or alone, you KNOW you are loved beyond measure.

READ OUR LIPS: Instead of reaching for that favorite red lippie to keep all eyes focused on your sweet face, think pink. A feminine and subtle alternative to red, SOOO GOOD Lip Paints offer a variety of kissable matte pinks in shades like Remy, Malik, Liam and Levi. The Italian moisturizing formula won’t transfer if things get too hot and will last through the night. If gloss is more your thing, choose from Love, Lure or Loyal. Whichever choice you make, we have no doubt you’ll be tickled pink with the results. After all, it has been said that the color pink evokes feelings of love. And we have been taught since we were super young that love is all we really need…

Kisses,

The SOOO GOOD Team

January 2021

Let’s be honest, just the mention of chapped lips has you puckering and unpuckering to see how bad yours are at the moment. We did it too! But if you ever wondered why your lips dry out when the weather changes from hot to cold, it’s mainly because lips don’t have oil glands. Without oil glands, lips are susceptible to dehydration…even more so when forced heat and dry air combine with wind and rough weather.

So what’s the solution? Let us give you a hint: It’s not always lip balm, especially when you want a pop of color. Did you know that the Italian formulation of our SOOO GOOD liquid lippies actually moisturizes lips with just one precise application? Learn something new every day, huh?!    

READ OUR LIPS: Saliva doesn’t hydrate lips! Most people lick their lips when they are dry because they think they are moisturizing them. Don’t do it! Licking just attracts more impurities around the mouth. Reach for a hydrating barrier instead. SOOO GOOD Lip Paints contain sunflower seed oil and jojoba oil, two vital ingredients that work together to prevent dryness. Sunflower seed oil helps retain moisture and contains vitamins A, B, D, E and omega 9 fatty acids. Jojoba oil forms a protective barrier over dry or chapped lips to lock in moisture and contains vitamin E, which is a natural anti-aging ingredient for reducing the appearance of fine lines and wrinkles.

Kisses,

The SOOO GOOD Team

December 2020

December 2020

From the time we are children, we learn to identify colors with calendar
holidays. For example, red, white and blue for the Fourth of the July, brown
and orange for Thanksgiving, blue and silver for Hanukkah, red and green for
Christmas.Opposite of each other on the color wheel, red and green are rarely used in
combination any other time of the year because the festive visuals they
evoke as a duo are undoubtably holiday centric. Sure, the green Grinch
makes a statement, but red will always be the power color of the duo the
same way Zack, Jake, Leo, Lincoln and Evan are the power reds in our SOOO
GOOD line of liquid lippies. Available in a variety of hues that range from
bright red to deep crimson, our SOOO GOOD red lippies are richly pigmented
and impart full coverage with a single application that won’t transfer or
bleed.READ OUR LIPS: Think of red as a neutral. Yes, really. There’s a shade for
every skin tone, and the perfect red lippie will flatter each one while being
weightless on the lips. It’s the most powerful visual statement you can make
with makeup. Skin looks luminous. Teeth look whiter. Red lips evoke
strength, passion and vibrance so go ahead and make this holiday season
shiny and bright. You’ll look SOOO GOOD!

November 2020

November 2020

There’s a lot of talk in beauty circles about the demise of the “lipstick index,” a phrase coined by Leonard Lauder during the 2001 recession to describe the uptick in lipstick sales because women saw it as an affordable luxury even in times of duress. Has COVID-19 really shattered that concept? For many women, lipstick is often the go-to answer when asked what cosmetic item they can’t live without. There are endless color choices based on their fashion selections and their moods. But moods have been bleak, and women are spending money switching up the patterns of their masks during COVID rather than deciding what lipstick shade they want to wear on their lips. The absence of real-life encounters has left lipstick enthusiasts missing the one thing that used to tie their look together. However, it doesn’t have to be that way…

 

Read my lips: The best investment you can ever make is in yourself. Don’t let COVID steal your self-expression. If you don’t feel fully dressed without lipstick, why aren’t you wearing it? Shake that complacency. Take a minute and put some on for your next Zoom call. Apply your SOOO GOOD liquid lippies before you put on your mask to do your grocery run. The hydrating matte formulation, once dry, doesn’t transfer. Whether you choose to wear it daily or just to feel special, it’s a small action that can evoke some joy during a very unprecedented time…and we’re here for it.

Welcome

Welcome

Welcome to the world of SOOO GOOD Lip Paint. Our Lip Paint is a highly pigmented and silky smooth, lip color that gives you a long lasting, full coverage wear without flaking or dryness. The richly pigmented liquid lipstick glides on smoothly and provides an exceptional matte finish with outstanding longevity.

 

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