December 2020

December 2020

From the time we are children, we learn to identify colors with calendar
holidays. For example, red, white and blue for the Fourth of the July, brown
and orange for Thanksgiving, blue and silver for Hanukkah, red and green for
Christmas.Opposite of each other on the color wheel, red and green are rarely used in
combination any other time of the year because the festive visuals they
evoke as a duo are undoubtably holiday centric. Sure, the green Grinch
makes a statement, but red will always be the power color of the duo the
same way Zach, Jake, Leo, Lincoln and Evan are the power reds in our SOOO
GOOD line of liquid lippies. Available in a variety of hues that range from
bright red to deep crimson, our SOOO GOOD red lippies are richly pigmented
and impart full coverage with a single application that won’t transfer or
bleed.READ OUR LIPS: Think of red as a neutral. Yes, really. There’s a shade for
every skin tone, and the perfect red lippie will flatter each one while being
weightless on the lips. It’s the most powerful visual statement you can make
with makeup. Skin looks luminous. Teeth look whiter. Red lips evoke
strength, passion and vibrance so go ahead and make this holiday season
shiny and bright. You’ll look SOOO GOOD!

November 2020

November 2020

There’s a lot of talk in beauty circles about the demise of the “lipstick index,” a phrase coined by Leonard Lauder during the 2001 recession to describe the uptick in lipstick sales because women saw it as an affordable luxury even in times of duress. Has COVID-19 really shattered that concept? For many women, lipstick is often the go-to answer when asked what cosmetic item they can’t live without. There are endless color choices based on their fashion selections and their moods. But moods have been bleak, and women are spending money switching up the patterns of their masks during COVID rather than deciding what lipstick shade they want to wear on their lips. The absence of real-life encounters has left lipstick enthusiasts missing the one thing that used to tie their look together. However, it doesn’t have to be that way…

 

Read my lips: The best investment you can ever make is in yourself. Don’t let COVID steal your self-expression. If you don’t feel fully dressed without lipstick, why aren’t you wearing it? Shake that complacency. Take a minute and put some on for your next Zoom call. Apply your SOOO GOOD liquid lippies before you put on your mask to do your grocery run. The hydrating matte formulation, once dry, doesn’t transfer. Whether you choose to wear it daily or just to feel special, it’s a small action that can evoke some joy during a very unprecedented time…and we’re here for it.

Welcome

Welcome

Welcome to the world of SOOO GOOD Lip Paint. Our Lip Paint is a highly pigmented and silky smooth, lip color that gives you a long lasting, full coverage wear without flaking or dryness. The richly pigmented liquid lipstick glides on smoothly and provides an exceptional matte finish with outstanding longevity.

 

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