August 2018

August 2018

August is typically meant for deeps colors like Evan, Malik and Dalton. But you know what... wear whatever color suits you the best and makes you happy. Gabe and Evan seem to be really good at that. Snag our vegan lipsticks for only $20.

July 2018

July 2018

We're officially halfway through this year. Wow, we want to thank each and every one of you all for being such amazing fans! Your love, appreciate and admiration for our boys have brought us so far. Thank you for your loyalty. If you haven't tried one of our boys,...

June 2018

June 2018

This month is finally the beginning of summer. Keep cool and stay in the shade with 1 of our 15 shades. This summer's hits are: Gabe, Remy, Matisse and everyone's bright-poppy red, Evan. Step out of your comfort zone this summer and try something new. Explore our boys.

May 2018

May 2018

Let's get painting - SOOO GOOD style! Don't be afraid to bring out your colorful boys this month. Remy relishes and pairs nicely with sundresses, pastels and bright, soft colors.

April 2018

April 2018

Spring is coming to an end which means you don't have to spring or fall for certain colors. All 15 boys enjoy going out during the summer and work well outdoors. Go on, take them out.

March 2018

March 2018

Spring is hitting us hard. Oh, on that note, a lot of you all have been asking about the beeswax in our lipsticks. We love our bees. Our Italian lipsticks are all currently made with synthetic beeswax. We're vegan! Save the bees one boy at a time.

February 2018

February 2018

Spring is approaching and we’ve got just the colors for you – oh, your lips. Don’t worry. Our boys got you. Some favorites during this season include: Remy, Malik, Cruz and Zack. They’re gentle, vibrant and soft-to-the-touch fellas.

January 2018

January 2018

New year, new you, new lipsticks - you're about to slay 2018! Set, plan, and tackle all your goals for this new year. It never hurts to look and feel good too, so don't forget to apply some lipstick and run this world with one, two or three of our boys.

December 2017

December 2017

It’s our first winter, and it feels SOOO GOOD! With the launch of our new 15 liquid lipstick colors, we’ll be offering an exclusive makeup bag with a purchase of any two items – what a steal! This deal starts now until the midnight of Christmas. There’s no need to...

November 2017

November 2017

It’s November and you know what that means – SOOO GOOD’s first ever Black Friday and Cyber Monday! Stay tuned for your chance to get your hands on exclusive, long-lasting liquid lipsticks made in Italy. This month only, SOOO GOOD is offering its lemon-shaped...

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